OJ Offers Publishing

OJ Offers Publishing operates as an independent consultancy focused on core growth infrastructure. The practice works across commercial offers, marketing, paid acquisition, funnels, AI, automation, partnerships, and scalable systems.

[practice] OJ Offers Publishing
[discipline] Growth Advisory & Systems
[format] Public Reference Profile

// 01_CAPABILITY_AREAS

What I Work On

Direct operational and advisory focus across eight core disciplines.

Offers

Structuring commercial offers, pricing architecture, and packaging models designed for clear market positioning.

Marketing

Developing cohesive marketing strategies, positioning frameworks, and core messaging architecture across channels.

Paid Acquisition

Planning performance media campaigns, creative testing protocols, and disciplined multi-channel acquisition paths.

Funnels

Designing end-to-end customer journeys, landing page conversion pathways, and post-conversion retention structures.

AI

Applying artificial intelligence tools and models to accelerate research, enhance marketing execution, and extract insights.

Automation

Connecting business applications, engineering data workflows, and automating routine operational tasks.

Partnerships

Establishing commercial distribution arrangements, collaborative partnerships, and strategic co-marketing channels.

Scalable Systems

Building documented operating procedures, tracking infrastructure, and reliable foundations for ongoing business scale.

// 02_SELECTED_WORK

Selected Work

Restrained reference reflecting engagement across growth disciplines.

[client_ref: 01]

HMH

Capabilities:
  • Institutional Content
  • Content Strategy
  • Systems
[client_ref: 02]

Glacier

Capabilities:
  • Paid Acquisition
  • Funnels
  • Systems
  • Campaign Leadership
[client_ref: 03]

MF Project Solutions

Capabilities:
  • Content Marketing
  • Systems
  • Teams
  • Campaign Leadership
[client_ref: 04]

Solar Services Ireland

Meta Ads lead campaign generating 100 leads per day on average, increasing deal flow and lifting operational revenue.

Capabilities:
  • Meta Ads
  • Lead Generation
  • Paid Campaigns
  • Deal Flow
[client_ref: 05]

Advice First Financial

Follower count increased 5× since the partnership began.

Capabilities:
  • Social Media Content
  • Webinar Strategy
  • Paid Campaigns
  • Offer Building

// 03_ABOUT

About

Principal background and operational experience.

Portrait of Jay
[operator: jay]

Jay

Jay was born in Brazil and moved to Ireland in 2016.

He has worked in marketing and content marketing for 10+ years, led multiple campaigns, led and built teams in enterprise settings, and consulted on and led revenue-generating campaigns.